Virtual Assistant Networking Association (VANA)

VAnetworking Presents Seminar on Media Zero to Media Hero: The Inside Scoop on Mastering Publicity


Surrey, BC -- (ReleaseWire) -- 02/27/2008 -- VAnetworking Presents Seminar on Media Zero to Media Hero: The Inside Scoop on Mastering Publicity is pleased to announce Shannon Cherry of Cherry Communications ( Shannon will be presenting “Media Zero to Media Hero: The Inside Scoop on Mastering Publicity” on Wednesday, February 27, 2008 at 6:00 p.m. (EST).

"Advertising is what you pay for. Publicity is what you pray for."

What's a small business owner or entrepreneur to do?

You have dozens, hundreds or even thousands of competitors around the world.

How do you make yourself known amid all the noise and confusion?

One thing is for sure. You may or may not have a big budget for marketing and promotion but you want to get the most bang for your buck.

That's where media relations come in. Publicity is a far more powerful tool than advertising and a successful campaign lends credibility to you and your company.

Are you tired of wasting your time sending out information to the media that no one responds to?

Do you want to stop struggling to figure out how to get the media interested in writing about you and your expertise?

Then join Shannon Cherry for this live teleclass. She knows personally that media relations is the most cost effective and credible marketing method available. And she's willing to share her insider knowledge as someone who's worked as both a reporter and a PR pro.

In Media Zero to Media Hero, you'll learn the secrets that the top PR practitioners use, including:

• identifying which type of media outlets to pursue
• knowing what reporters want to cover
• determining the best timing for an important announcement
• developing relationships with reporters
• discovering what reporters want to see on your web site
• The 5 key media relations tools that help you get publicity

Please join us on Wednesday, February 27, 2008 at 6:00 p.m. (EST) to hear Shannon's information.

VAnetworking (VANA) is the largest business network for aspiring and successful Virtual Assistants and Virtual Achievers to share, learn, and succeed! At VANA, industry experts and Virtual Assistant newbies mix it up to uncover all things new and exciting in the world of Virtual Assistance, while supporting one another and striving to promote the Virtual Assistant industry.

So join the fun and stop by the VAnetworking Forum today at or just go ahead and upgrade to this exciting new VAinsider membership at You’ll see just how much better your business can become and also have a great time doing it. And for those looking for a VA, you won’t be able to beat the professionals you’ll find here.

Tawnya Sutherland, founder of VAnetworking ( and author of the Virtual Business Startup System (VBSS), is a Certified Internet Marketing Specialist sharing her expertise to help aspiring and successful VAs turn website clicks into cash for them.