Mesa, AZ -- (SBWIRE) -- 03/8/2006 -- Fruitcast.com, the pioneer in podcast advertising, announced today that they are now offering free consultations to businesses interested in utilizing podcast advertising. A free report on how to effectively implement and integrate podcast advertising into current marketing plans is also available at www.fruitcast.com/special/report.pdf. Fruitcast.com makes podcast advertising easy.
Companies can begin taking advantage of this powerful advertising medium in a matter of minutes. The account managers at Fruitcast.com specialize in matching companies to appropriate podcasts where their ads will receive the right amount of coverage and be heard by the right kind of audience. In the past, finding a podcast worth advertising on was a time consuming process, and the “shotgun” approach left many companies wondering if their investment was worthwhile. With Fruitcast’s directory of award winning podcasts with large listener bases, companies can be assured that they are advertising with industry leaders.
With Fruitcast.com it is easy to see how an ad is performing and companies no longer have to worry about going over budget, or paying for ads that are never heard. Whether you are looking to start a simple podcast ad campaign, or if you need a custom solution that combines the power of audio advertising with branding tools, Fruitcast.com makes the entire process simple.
As more companies begin utilizing online advertising in 2006, podcast advertising will become a key component in many campaigns. According to a recent article in MediaPost, advertising industry leaders are predicting a strong upcoming year for online spending.
Larry Kelly, the senior vice president at Fogarty, Klein Monroe in Houston, stated in an interview with MediaPost, "I think that online is going to start in a similar path where all plans will have online either as a component or test.” Kelly also commented that he believes that full-service advertising agencies will adopt a “ten-percent” rule when it comes to online buying.
The vice president of media services at Keating Magee, Holly McCollum, is expecting, “explosive growth” in online advertising. She also added that this growth will be particularly noticeable "as more marketers begin utilizing cost per thousand strategies across all platforms."
In response to this trend, Fruitcast.com is offering a free report that covers how this new advertising medium works and the benefits it can bring your company. For your free copy of this report, please visit: www.fruitcast.com/special/report.pdf
To take advantage of this free consultation on podcast advertising for your company, please contact Fruitcast.com by email at kc@fruitcast.com or by phone at 1-402-394-1994.