PUMA Supports Dubai Based Race Across America Endurance Athlete Again

Race Across America (RAAM), known as the “toughest bicycle race in the world”, stretches across 5,000 km from Oceanside, California to Annapolis, Maryland, requiring participants to cycle approximately 20 to 22 hours a day for 12 days. UAE cycling enthusiast and chairman of Dubai-based naseba group, Scott Ragsdale, will be once again attempting to complete the endurance challenge starting on June 16th, 2015.


Dubai, UAE -- (ReleaseWire) -- 03/23/2015 --Ragsdale attempted to complete it in 2013, however the grueling race proved to be exceedingly demanding, both mentally and physically. On day seven, half way to the finish line, Ragsdale was forced to stop due to saddle sores and lack of sleep. The DNF ("did not finish") was disappointing, but also made him more determined to go after his goal again.

Now, Scott Ragsdale is back on the bike and training to cross that finish line with the help of his trainer, top ultra-cyclist Marko Baloh, who holds multiple world records, such as the Ultra Marathon Cycling Association's record for the fastest 100 miles. He has also participated in RAAM seven times, winning in 2008 in a two-person team. Baloh's experience and Ragsdale determination make them an undeniable match.

International sportswear company PUMA is once again lending its support to Scott Ragsdale as the official apparel & merchandise sponsor. The brand has shown commitment by consistently backing him in past events preceding Race Across America. In 2011, Ragsdale completed naseba7, seven ironman-distance triathlons across the seven Emirates of the UAE, over seven days, which was also supported by PUMA and endorsed by the Ministry of Youth and Sports of the UAE.

"We are excited to be supporting Scott Ragsdale, a UAE based super-athlete and chairman of Dubai's naseba group, as he takes on the challenge of the Race Across America (RAAM) once again," said Abdelhamid Oraibi, Head of Marketing for PUMA Middle East and East Africa. "We have worked closely with Scott many times before and we are delighted to extend our long-term relationship with such a successful figurehead in the sports community. This longstanding friendship between Scott and PUMA allows the brand to continue to work alongside ordinary people doing extraordinary things."

Scott commented, "I'm honored by PUMA's continuous support throughout many of my challenges. Their performance products are ideal for my training, and help immensely with recovery".

To him, all the pain, both physical and emotional, is ultimately worth it, as one of the main reasons he does these challenges is to inspire his family and employees to go after their goals. "Too many people are sitting on Facebook, completely wasting their lives ... dreaming about what they are 'going to do' one day." Ragsdale states, "If I could inspire people by going after these endurance challenges, ideally it will get them thinking of their own dreams and goals. However, in life it comes down to this simple thought: 'but we have to make it happen...' A goal or a dream means nothing if one doesn't go after achieving it."

About PUMA
PUMA is one of the world's leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

For more information, please visit http://www.puma.com

About naseba
naseba offers business facilitation platforms for clients who want to develop in growth markets. We conduct exhaustive research, match buyers and sellers and then produce high-profile events, all with a strategic focus on facilitating deals -- all in the right place and at the right time.

We work in six key sectors, leveraging our expertise to create deal flow, foster networking and train leaders. naseba has the capacity to help you enter new markets, raise capital, secure partners and close sales.

Our global team works to meet your needs, tailoring our diverse service base to keep you at the forefront of the latest market and industry trends.

We provide business opportunities to a target audience of executives, investors, leaders and thinkers who share our goal of making deals happen in the world's most liquid markets.

naseba's clients rely on our expertise, drive and commitment to make success happen for them.

naseba has fostered productive working partnerships with the governments of the Kingdom of Saudi Arabia, UAE, Bahrain, Qatar, Malaysia and India. We also selectively collaborate with key figures in media, industry and academia to add real value to our network worldwide.

Since inception in 2002 naseba has produced over 500 events and played host to 65,000 executive delegates globally.

naseba is a French group with on-the-ground presence in Algiers, Bangalore, Cairo, Dubai, Chicago, Riyadh and Shanghai.