Bucharest, Romania -- (ReleaseWire) -- 05/16/2006 --Avangate, the eCommerce platform for electronic software distribution, was featured at this years’ ISDEF conference, the Independent Software Developers Forum in Moscow. An important event for software developers and vendors in Russia and surrounding countries, as well as for major players in the software industry, ISDEF is a key host of discussions on software market developments and trends.
The fifth edition of the international conference, ISDEF Spring 2006 gathered more than 200 attendants from 12 countries. Following the main theme of the event on selling and marketing software in European countries, Avangate delivered a presentation on cost effective approaches to marketing strategy for online software vendors.
For the first time sponsoring a Russian event, Avangate was well received by software authors and publishers present at the conference. The array of additional online marketing services offered by Avangate has proven itself to be very attractive and a real alternative to more established e-Commerce solutions.
More information on Avangate can be found at:
http://www.avangate.com
To download the Avangate presentation at ISDEF or see the special offer for conference participants go to http://www.avangate.com/events
About Avangate
Avangate is an eCommerce platform for electronic software distribution incorporating an easy to use and secure online payment system plus additional marketing and sales tools, such as an affiliate management system, automated cross selling options, software promotion management, Internet marketing services as well as consultancy on how to increase online software sales.
Avangate is produced and managed by GECAD ePayment, member of GECAD Group - delivering innovative IT solutions Worldwide since 1992. More information can be found on the corporate website, at:
http://www.avangate.com
For further information, contact:
Avangate
Tel.: +40 (0)21.303.20.68
Fax: +40 (0)21.303.20.67
Email: info@avangate.com
Web: http://www.avangate.com
For Media related enquiries, contact:
Delia Ene - Marketing Communications Manager
Tel.: +40 (0)21.303.20.68
Fax: +40 (0)21.303.20.67
Email: press@gecad.com