Scottsdale, AZ -- (ReleaseWire) -- 06/06/2006 --Of the various marketing vehicles to choose from, many businesses and nonprofits have enthusiastically embraced the “company” newsletter. What better way to stay top-of-mind with consumers, customers or supporters to build sales and revenue? Yet, more and more organizations have abandoned their print newsletters, opting instead for online versions. Although e-newsletters may be more cost-effective to produce, those who choose this one communication channel exclusively over the other may not be making the best business decision.

Enter author and consultant, Elaine Fogel, president and CMO of Solutions Marketing & Consulting LLC, whose new e-booklet helps businesses and nonprofits evaluate the pros and cons of print and electronic newsletters. Entitled, “Newsletters - To Print or Not to Print, That is the Question,” the e-booklet is chock full of information that can take marketing professionals, businesses, clubs and nonprofits through the steps necessary to produce creative, informative, and compelling newsletters.

“Our supporters typically prefer a print newsletter,” says Elizabeth Tregor-Dokken, Associate Director of the AJC, Arizona Chapter. “Putting one together, however, can be an overwhelming project, yet after reading Elaine’s e-book, we realized that we needed to identify our objectives first, then the appropriate content and look. The tips and advice are very valuable and we’ve heard nothing but positive comments from our members.”

Topics covered include: developing a newsletter marketing strategy, whether to use internal or external resources, advice on printing and distribution, how frequently to produce a newsletter, how to measure results, and finally, the ultimate question - should you print it or to send it by e-mail?

The e-booklet also includes many do’s and don’ts to avoid wasting money or making unnecessary mistakes. Totaling over 4000 words, it offers creative and cost-saving tips to help businesses and nonprofits improve or launch “company” newsletters that can increase their return on investment.

Originally published under another title for premium-members of MarketingProfs.com, the e-booklet is now available for order in its entirety online at www.solutionsmc.net for only $6.95.