MEC Labs Web Clinic to Address the Power of Urgency to Increase Sales

MEC’s July 12 online clinic will discuss how online marketers can increase conversions by incorporating urgency into offer pages


Atlantic Beach, FL -- (ReleaseWire) -- 07/07/2006 --In the world of offline direct mail it has long been understood that creating a sense of urgency for the consumer will increase conversion rates. But will special offers that are “three days only” or “while in-stock supplies last” prove as successful online? answers this question and more in its next Web clinic, “Testing the Power of Urgency to Increase Sales” to be held Wednesday, July 12, 2006 at 4:00 p.m. (ET). The 60-minute teleconference is offered to interested parties free of charge, with prior registration requested.

“Traditional marketing history has taught us that consumers are more likely to act when they are placed on a deadline,” said Nick Usborne, senior editor at MEC. “But we wanted to test if expiration dates and warnings about limited supplies would be as effective in the online market and then identify specific measures marketers can take to boost online conversions.”

During the Web clinic, MEC analysts will share important insights on how online marketers can best use urgency to increase conversions, while avoiding pitfalls that may undermine company credibility and authority online.

“Online consumers are Web-savvy – they understand the importance of being able to distinguish a good deal from a cheap advertising stunt,” Usborne said. “Consequently, our research and presentation will help online marketers maintain consumer confidence while presenting urgent offers.”

Those interested in attending the free clinic can sign up at has been named one of 2005’s best online marketing sites by and tests every conceivable methodology to determine which online strategies and tactics are the most successful to improve conversion, drive traffic and sell product.

MarketingExperiments.Com is an online marketing research laboratory dedicated to discovering “what really works” in Internet marketing. MEC engages in primary and secondary research and publishes results in the Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. is a member of the MEC Labs Group and a division of Digital Trust, Inc. For more information, please visit