Chicago, IL -- (ReleaseWire) -- 07/11/2006 --GDMI, a leading search engine marketing company with a 27-year track record of delivering exceptional service and results, has created its My Local Profile application to help franchise owners and operators be found by individuals looking for franchise businesses in their local area.

My Local Profile (www.mylocalprofile.com) is the perfect destination for businesses looking to submit their information to the local search properties. In particular, the website is ideally suited to the franchise industry.

“With more than 70% of all individuals using the search engines to find local businesses, it should come as no surprise that the major search engines (Google, Yahoo, etc) have launched a series of services that give priority to local vendors.” Said Doreen Domask, SVP Internet Marketing Services with GDMI. “ What is surprising is how difficult and time consuming it is for these businesses to not only submit their information to the search engines, but also to update it when necessary.”

“My Local Profile is designed to make it easy for franchise owners and operators to enter their business information in one place and then have it automatically distributed across all the major local search properties. My Local Profile allows these individuals to save considerable time and effort, as well as money by allowing them to submit and update their information in one convenient location.”

“My Local Profile also allows a franchiser to help their franchisees in their marketing efforts by not only making sure that they are found by people searching for their services locally, but it allows a franchiser to retain control of the brand identity and make sure it is not diluted. By having this central location to load and update information, the franchiser saves not only time, but also considerable expense.”

Not only is My Local Profile convenient and accurate, the fact that it only costs $149 to submit a listing makes it excellent value for money, particularly in a hyper-competitive industry like the franchise industry.

Businesses can submit and update their information at www.mylocalprofile.com. For more information on GDMI, please visit the corporate website at www.gdmi.net.