Birmingham, MI -- (ReleaseWire) -- 07/18/2006 --What: On StartupNation Radio, Rebecca Finell and Ryan Fernandez, creators of Boon Products for Children, http://booninc.com/home.html, will discuss how to play to your strengths and turn a business idea into a successful startup.

Why: Ask questions and learn how to start and grow a small business now!

Who: When Rebecca and Ryan and their spouses met at a church nursery two years ago, Boon - as in, a “boon” to parents - was born. Boon produces a playful yet practical line of bath-time and other products to help parents with their young children. Boon products are popular because they solve some of the most common child-rearing hassles in an aesthetic format. In fact, Boon’s Frog Pod, a wall-mounted storage device for bath toys, won the 2005 Juvenile Product Manufacturers Association Innovation Award.

Now the Boon partners are anticipating 2006 revenues in the neighborhood of $6 million, and are talking openly about scaling Boon big – really big.

When: Saturday, August 12, 2006

Listen live (radio or online) or call-in 866-557-8278 (7pm-8pm EST/4pm-5pm PST)

Podcast available at StartupNation Radio, www.startupnation.com/pages/radio, starting Monday, August 14, 2006

Info.: For show archives, podcasts, station listings, and online streaming details visit StartupNation Radio

Connect with the StartupNation Community to ask questions, talk to the experts and meet fellow entrepreneurs and key contacts: www.startupnation.com/pages/community/index.asp

Questions or Comments: info@startupnation.com

About StartupNation® and the Sloan Brothers
Founded by Jeff and Rich Sloan, StartupNation is a vibrant community which provides free advice and resources for entrepreneurs who want to start a business. Through StartupNation.com, entrepreneurs access articles, podcasts and seminars as well as connect with mentors and peers through StartupNation's online network. Hosts of StartupNation Radio, the Sloan brothers are successful inventors, experienced entrepreneurs and authors of “StartupNation: Open for Business” (Doubleday). They've been featured in numerous, international publications and frequently appear on national television.

Media Contact: Melanie Rembrandt, melanie@startupnation.com, 248.540.9660 ext. 333