Rivertown Subaru

Rivertown Subaru to Host Official 2018 Crosstrek Launch and Customer Appreciation Event

The Group 1 Dealership will host a two-day Crosstrek event sponsored by Subaru of America starting Friday, September 22, 2017 at Rivertown Subaru located at 1661 Whittlesey Road in Columbus, GA. The event will feature the new 2018 Crosstrek, food and refreshments, games, giveaways, and exclusive event-only loyalty discounts.


Columbus, GA -- (ReleaseWire) -- 09/14/2017 --Rivertown Subaru today announced plans to host an official two-day 2018 Crosstrek Launch Event sponsored by Subaru of America starting Friday, September 22, 2017 at Rivertown Subaru located at 1661 Whittlesey Road. The event is scheduled from 9:00a.m. to 8:00p.m. and will continue through Saturday, September 23rd from 9:00a.m. to 7:00p.m.

"We're very excited to introduce to the Columbus community the 2018 Crosstrek. It's sure to be the best compact SUV on the road," said Rivertown Subaru's, Executive Manager, Paxton Nash.

The event will feature the new 2018 Subaru Crosstrek, light snacks, refreshments, games, Rivertown Subaru loyalty discounts, and other family friendly activities.

Subaru brand representatives will also be on hand to answer questions, hand out promotional items, and interact with the community.

Subaru giveaways will include: Polar Stuff Napsacks, Topo Designs Classic Duffels, Letherman Wingmans, Klean Kanteens as well as other branded items.

Rivertown Subaru also announced plans to partner with WhiteWater Express to offer customers loyalty discounts on attractions, exclusively available during the launch weekend.

About Group 1 Automotive
Group 1 Automotive is an international, Fortune 500 automotive retailer with operations in the United States, the United Kingdom, and Brazil.

Now the 3rd largest automotive dealer group in the US, the Houston-based company owns and operates 38 collision centers, 157 dealerships, and 212 franchises - representing a total of 31 unique automotive brands.

Through its dealerships, Group 1 Automotive offers new, certified pre-owned, and used vehicles with related purchase and lease financing. These retail locations also sell car parts and service contracts, along with maintenance and repair services.

About Subaru of America, Inc.
Subaru of America, Inc., based in Cherry Hill, New Jersey, is the United States-based distributor of Subaru's brand vehicles, a subsidiary of Fuji Heavy Industries of Japan.

The company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network with approximately 600 dealers throughout the United States.