Self-Defense Tools for All Situations Available at


Palmer, AK -- (ReleaseWire) -- 07/25/2018 --Eric is pleased to announce the launch of his new website venture, This new website offers a vast selection of products for personal defense, both in the home and outside the home. Customers visiting the website will find a very wide variety of stun guns, personal alarms and pepper sprays. These products come in a variety of sizes and potencies, and many of them are disguised to look harmless to potential attackers, including products like flashlight or cell phone stun guns as well as lipstick container pepper spray and more. Customers who enjoy walking where there is threat of attack from wildlife can also shop animal repellents like dog whistles and bear pepper spray. For the home, the website offers home, car and apartment kits from SafeFamilyLife as well as home safety items like door braces and wireless outdoor sirens. was launched in December 2017. Home and personal defense are important topics to the owner; in a world that can sometimes seem increasingly dangerous or frightening, Eric knows how important it is to feel secure both at home and while traveling. He is excited to offer even more options for non-lethal self-defense. Going forward, Eric plans to expand the products available on to include even more information about safe usage and practical application of all of the products he offers on his website. For instance, Eric knows that few people know that bear pepper spray is less potent than pepper spray intended for humans; he hopes to turn his website into a resource for anyone searching for the right self-defense products for their lifestyle.

Customers visiting will enjoy the attractive and streamlined website, where product categories are simple to locate and filter based on price, popularity and more. As Eric continues to expand his inventory, he anticipates customer feedback will direct him to provide popular self-defense products.

To complement the main website, Eric is launching a new blog located at Customers can visit the blog for website news, new product updates and more detailed product reviews.

About is a division of J.E.R. Innovative Ventures, LLC, which is owned and operated by Eric, a web entrepreneur.