Swirl + Sparkle

Swirl + Sparkle Is an Organic Solid Makeup Brush Cleanser That Magically Melts Makeup Residue Right off Brushes


Chicago, IL -- (ReleaseWire) -- 09/12/2016 --Swirl + Sparkle (S + S), the revolutionary new organic solid makeup brush cleanser that magically melts makeup residue, dead skin, oils, and bacteria right off of brushes, is live on Kickstarter and raising funds to bring the project to QVC, HSN, and beyond with the goal of getting it in the hands of every makeup user in America.

Swirl + Sparkle is the newest game-changer in the tedious task of washing makeup brushes. Their formula of all-natural, organic, and cruelty-free cleansing product is embedded with acrylic diamonds for extra cleansing power. Housed in a container with a patent-pending Sugar DiamondsTM lid, Swirl + Sparkle is ready for use every time and cuts cleaning time in half. "It's the perfect platform to scrub those extra stubborn brushes," says Founder and President, Marii Lang.

Swirl + Sparkle is molded into a variety of gorgeous designs and comes in a number of unique scents.

The revolutionary container also helps to conserve product, adding more value per dollar. Swirl + Sparkle is not only quick to use, but also easy to use. Simply moisten Swirl + Sparkle with water and swirl the brush into the product to create a rich lather in seconds. The conservation part is just as simple by taking the next brush and reusing those bubbles. Rinse each brush individually, and set out to dry. When you are completely done, give the container one good rinse and air dry before putting the lid back on.

Marii Lang describes her inspiration behind the company: "The thought of all the gross things that could happen if you don't wash your makeup brushes regularly is staggering. Dead skin and bacteria being slathered right back on my face is just one of many. However, the time-consuming task of brush washing was daunting already, and on top of that, having products that didn't lather properly on makeup brushes that took forever to rinse out, and then took another forever to dry, was not extra motivation. Thus, Swirl + Sparkle was born, and we are SO proud of our beautiful lathering bubbles that are not only effective at makeup brush cleaning, but also conserves both water and product."

In just over one year of being established, (S + S) has already racked up over 11,000 followers on Instagram and earned over 400 5-star reviews on Etsy.

In April of 2016, (S + S) attended IMATS (International Makeup Artist Trade Show) in New York, and in both July and September of 2016, (S + S) had the opportunity to be a part of ipsy's Loyalty Points program where "ipsters" could redeem their points on new products. Swirl + Sparkle sold out in less than 24 hours.

Swirl + Sparkle is looking to scale their business with funds raised through their Kickstarter campaign. The company plans to leverage the funds raised to cover start-up costs, material, and take the project to the next level by being featured on QVC, HSN and beyond. Backers of the crowdfunding project can pledge to receive one of their groundbreaking product sets.

"What makes us so unique is that our product is not only appealing to the senses, but it WORKS," adds Lang. "You have to truly see it to believe it.  Our customers are doing the talking. Our stellar reviews on our website, Instagram, and Etsy let us know we're on the right track towards making YOUR lives much easier in the brush cleansing part of your life, so there's time left in your day to HAVE a life (wink, wink)."

Swirl + Sparkle's campaign is currently live and available to support on Kickstarter: http://kck.st/2bQ0eZx and is scheduled to end on September 29, 2016.

About Swirl + Sparkle, LLC
Swirl + Sparkle, LLC is a revolutionary solid makeup brush cleanser focused on water and product conservation, while being both aesthetically and sensory appealing.  It boasts amazing cleaning and drying times by cutting both in half! Founded in the Summer of 2015 and launched in January of 2016, Swirl + Sparkle is hitting the cosmetic community by storm by simply being a product that has both beauty and brawn.  Hand poured in Chicago, we take great pride by making each Swirl + Sparkle with tender, love and care.

Please visit http://www.swirlandsparkle.com for more information on Swirl + Sparkle.