Pacific Media Associates

Pacific Media Launches Information Service Covering “New Era” Front Projectors

Focus is on the broadening variety of new-technology sub-500 lumen models


Menlo Park, CA -- (ReleaseWire) -- 05/21/2007 -- Pacific Media Associates, the global market information experts on large-screen displays, announces that they are introducing a new market information service focused on an emerging class of front projectors that are different in both their technology and their target buyers.

During the past two years, the front projector market has seen numerous developments of components that are quantitatively and/or qualitatively different from the classic (“Old Era”) models. Enabled by advances in lasers, LEDs, imager chips, and other technological changes, these “New Era” models are typically considerably smaller, dimmer, lower-powered, and less expensive than most Old Era models. Pacific Media has been tracking their evolution since the beginning, and now is prepared to provide thorough reporting on this emerging market segment.

As with any early-stage development, this segment is marked by considerable confusion and a broad range of technological combinations. For example, most of the smallest models that incorporate LEDs or lasers are battery-powered, but at least one (relatively bright) model requires wall power. The only characteristic that all seem to have in common currently is that they all offer less than 500 lumens of brightness.

Pacific Media’s new information service aims to identify, classify, and quantify the markets for products such as the following types:

• Stand-alone mini-projectors (also known as pocket projectors)
• Snap-on or embedded mini-projector modules for mobile host devices
• Embedded mini-projector modules for “big” host devices
• Lower-end “toy” projectors
• Higher-end gaming projectors
• Personal projectors

The New Era Front Projector Industry Service’s deliverables will be a subset of Pacific Media’s current Front Projector Industry Service, which sets the industry standard for comprehensive coverage of the front projector markets.

About Pacific Media Associates
Pacific Media specializes in global display market information, covering all large-screen display categories: front projectors, plasma and LCD TVs, and rear-projection displays. Their Large-Screen Displays Industry Service family of publications provides detailed worldwide quarterly updates (sell-in data and forecasts) on large-screen display markets, newsletters on new products and other key industry developments, monthly advertised price tracking, ad hoc analyses, and annual Web surveys of North American end users (including organizations and individual consumers) and both North American and EMEA resellers/retailers. Their Large-Screen Displays Tracking Service family of monthly reports offers timely sell-through data and analysis on unit sales, true volume-weighted street prices, and inventories of large-screen displays sold by leading North American retailers, resellers, and distributors. Pacific Media Associates was established by Dr. William Coggshall, who was previously a co-founder of Dataquest and helped start the syndicated high-tech market information business. The company headquarters is at 1060 Siskiyou Drive, Menlo Park, CA 94025. Telephone +1 650-561-9020