An important element in developing trust with readers of a press releases is using an actual contact's real name and business name. Readers want to know who is issuing the press release. Journalist doing research on your business prefer having a direct contact person to reach out to.
Recently there has been a lot of information from many sources regarding links from press releases and if they should include the rel=nofollow HTML tag. Marking a link as rel=nofollow tells search engines, such as Google and Bing, that the link should not be considered as a factor when ranking a target web site.
Today SBWire launched a new option for online press release distribution that provides full-text syndication of your press release throughout our syndication network.
A message from Daniel Jones, President of SBWire: I spent a good portion of my career as a journalist, so I understand how important it is that our news comes from reliable, trustworthy sources. Now, as head of SBWire, I am fully aware that press release distribution services like ours must play a role in maintaining news quality. This is why we are launching our new Trust Initiative
Today we launched an update to SBWire CRM to provide detailed delivery reports. Now when a press release distribution order is completed, you will be able to quickly see which of your media contacts successfully received your press release.