Having an effective media engagement process in today’s fast paced news environment requires that your business distributes newsworthy press releases. It is important that business communicators know what types of press releases are newsworthy.
Today we are happy to announce that press releases submitted to SBWire using our OnDemand and Full Text Subscription based press release distribution services are now being distributed to Associated Press journalist and editors.
SBWire is pleased to welcome our new account Executive, Henry “Hank” Warmbier to the SBWire team. Hank will be heading up our efforts to provide our small to medium-sized businesses with effective, affordable and easy-to-use press release distribution and related public relations tools and services.
An important element in developing trust with readers of a press releases is using an actual contact's real name and business name. Readers want to know who is issuing the press release. Journalist doing research on your business prefer having a direct contact person to reach out to.
Recently there has been a lot of information from many sources regarding links from press releases and if they should include the rel=nofollow HTML tag. Marking a link as rel=nofollow tells search engines, such as Google and Bing, that the link should not be considered as a factor when ranking a target web site.