ReleaseWire Connect

According to Dan Smith, CEO of book promotion firm Smith Publicity, non-fiction books are the best suited books for publicity. Smith's firm has promoted over 1,400 non-fiction books, and over 3,500 from all genres.

Smith Publicity, the premier book marketing and book publicity in the publishing industry, is providing authors with important information and guidance about selecting the book promotion firm that is best for them.

Book marketing campaigns are dependent upon organization, structure, strategy and discipline, according to Dan Smith, CEO of Smith Publicity.

In the U.S. alone, the personal development industry takes in just under $10 billion annually. As a result, self-help book authors can be overwhelmed because of extreme competition for media coverage, and developing a book marketing plan that will make an author stand out from the crowd becomes more challenging.

According to the CEO of book marketing firm Smith Publicity, Dan Smith, there are many misconceptions and negative stereotypes about both the craft of book publicity and professional book publicists. He believes authors are often reluctant to engage a book promotion firm because of certain myths about book publicists that are created in part because of the very nature of publicity and public relations work, as well as portrayals of publicists in films and television.

Mike Onorato was recently promoted to the position of Vice President of Publicity Services at renowned book marketing firm, Smith Publicity.

Aside from selling books, if one of an author's primary goals in a book publicity campaign is to use a book and media coverage as marketing tools to get more business, byline articles can be very effective.