Wound Care in Ecuador - New Market Research Report
The wound care category is seeing little movement in Ecuador. Apart from punctual product development such as 3M's Nexcare in 2010, a waterproof plaster for adult and children-themed plasters, there was no major novelty in 2011. The most important trend during the year was the development of wound care products referred to as "Bandida Cicatrizante", ie products that speed up the healing process.
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