Market Report, "Noodles in the Netherlands", Published
Sales of noodles recorded healthy growth in 2011. Noodles are quite popular among Dutch consumers due to the sizeable Asian population, a general interest in Asian cooking and convenience in terms of fast preparation. In 2011 growth remained healthy but was not triggered by specific promotions by manufacturers or retailers. There was also additional competition from alternative food types such as pasta and chilled ready meals, which were more dynamic in terms of company promotions. Compared to.
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