"Consumer Lifestyles in Bulgaria" Now Available at Fast Market Research
In addition to dealing with the lingering impact of the economic downturn the more recent crisis in the eurozone, consumers in Bulgaria are also concerned about rising unemployment and the government's scarce resources to cover social security and welfare. These conditions have, not surprisingly, significantly affected consumers' attitudes and behaviour, leading many to cut back on purchases beyond non-essentials. On the other hand, while demand for luxury items and other discretionary products...
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