Recently Released Market Study: Hasbro Inc in Toys and Games (World)
Hasbro, the second largest toymaker globally, is widely known for the Transformers, Monopoly and PlaySkool brands. The key categories of focus for Hasbro have traditionally been games and puzzles and action figures, but the company maintains a diverse portfolio of toys covering pre-school, outdoors and other categories. Over recent years, Hasbro's strategy has shifted towards expanding its media and licensing activities with the launch of children's TV channel The Hub, and movie partnerships.
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