New Market Study Published: Sweet and Savoury Snacks in Pakistan
Sweet savoury snacks continues to be a very popular category, driven by the tradition and culture of consuming snacks in between meals and also at tea time. Although traditionally these were made at home, the increasing presence of women in the workforce with little time to prepare elaborate snacks at home and rising incomes that have enabled consumers to opt for ready-made snacks, have been key factors driving the growth of this category.
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