New Market Study Published: Herbal/Traditional Products in Egypt
Sales of herbal/traditional products benefited from a growing focus on hygiene in Egypt during the review period, particularly among mid- and high-income consumers. Consequently, many consumers switched from unpackaged herbs to packaged herbal/traditional products. This trend was linked to the emergence of a larger mid-income group in the country and also to growing media coverage of the dangers of contaminated or poor quality herbs. Consequently, sales continued to see strong growth in 2011...
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