Consumer Foodservice in New Zealand - New Market Study Published
Consumer foodservice value growth slowed in 2012 as consumers continued to exhibit bargain-hunting behaviour during the year. In fact, consumers continued to opt for coupon deals and loyalty programmes in an attempt to save money. In response, consumer foodservice operators continued with price-based promotions and the market overall remained very competitive. Outlet growth was stagnant compared to 2011, particularly in the first half of 2012 when the restrained economic environment made...
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