NIKE, Inc.: Building a Diverse Business - New Market Report
Nike markets athletic footwear, apparel, equipment and accessories globally. In recent years, it has moved away from a specialist sportswear business and has grown into a fashion and leisurewear label. It does however, remain a major player in the field of sportswear and equipment and is now using dedicated sub-brands to grow its interest in sports such as basketball, golf, soccer, and tennis.
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