Toys and Games in Ukraine - New Report Available
The position of licensed brands has strengthened in toy and games in Ukraine. The launch of Monsuno is the brightest example of this trend. For other licensed toys, advertising and their presence in non-toy categories stimulated the demand for traditional toys and games under these licenses. For instance, Disney Fairies and Cars appeared in grocery and stationary products and, as a result, sales of traditional toys and games by these brands increased.
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