New Market Research Report: Pre-Paid Cards in Malaysia
In order to speed up its progress towards a cashless society, several issuers are leveraging on the potential of pre-paid cards to introduce their new selection of pre-paid cards, as well as enhance the benefits of existing pre-paid cards in order to cater to the needs of its cardholders. Targeting the teenagers and young adults, these issuers stepped up their efforts in promoting the use and the benefits of their pre-paid cards. Attractive co-branded pre-paid cards were launched to capitalise...
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