TR Cutler Reports Some Disastrous Paywalls Media Stories in New Report
The media reports of paywall implementation disasters are accurate as well as exaggerated. Proper third-party paywall processes are bringing extra revenue for companies by charging for online content. Paywalls have also been used to increase the number of print subscribers. Some newspapers offer access to online content, including delivery of a Sunday print edition at a lower price than online access alone. News sites use this tactic because it increases both their online revenue and their print circulation.
View full press release