Report Published: "Ice Cream in Ecuador"
As the ice cream industry becomes more versatile and competitive, product developments and marketing efforts targeting children have been the most successful. Unilever Andina Ecuador SA has had great success with its Rey Max brand, which was launched in 2011 and has slowly gained in popularity among children, becoming the best-selling brand for the company in the last quarter of 2012, and remaining so in 2013. The importance of targeting children relies on the fact that they mostly buy products...
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