New Market Report: Fast Food in Saudi Arabia
Fast food continued to be the most valuable within consumer foodservice in Saudi Arabia with sales worth SR15.7 billion in 2012, posting further growth of 9% in current value over the previous year. Fast food remains a popular and affordable food option for Saudi Arabian and expatriate consumers of all income groups, with the increase in 2012 largely driven by a rise in population as well as by government measures aimed at boosting consumers' disposable income.
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