Market Report, "Rewe Group in Retailing (World)", Published
Despite a challenging environment in its domestic market, Germany, Rewe Group was able to maintain stable sales thanks to its presence in more dynamic Eastern European markets, Russia in particular, and its brand repositioning in Western Europe. Facing declining sales, Rewe chose to exit the electronics and appliances channel, a step back for the company, however this allows Rewe to concentrate more on its grocery businesses in the longer term.
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