"Credit Cards in Colombia" Published
Disintermediation in credit cards was the most important recent development observed in Colombia. Credit card issuers such as Multibanca Colpatria and Davivienda learnt the key factors for the success of store cards, and launched credit cards outside of the traditional operators' networks. These cards work similarly to store cards. Colpatria launched an operator-less card called Vive Cencosud (formerly Vive Carrefour) for entry-level consumers, mimicking the requirements and package of products...
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