New Report Available: Drinking Milk Products in Estonia
Drinking milk value growth is fuelled by the rapid increase of raw milk prices which is forcing the producers to increase mark-ups, making the category prices move upwards. Milk is an integral part of Estonians' nutrition and the consumption of this product is already promoted for children from an early age. Therefore, customers keep an eye on milk prices and consumer reaction is witnessed whenever prices of drinking milk are adjusted.
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