Market Report, "Noodles in India", Published
Manufacturers are launching product variants to increase their ranges and differentiate their products from those of the competition. Supermarkets have rows of shelf space dedicated to a range of instant noodle brands in various flavours. There are multi-grain and whole wheat variants, spinach- and beet-infused offerings, curry, or masala or chicken tikka flavours. These products contain ginger, garlic, onions and chilli pepper, which transform the dish to suit the Indian palate, giving the...
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