New Market Research Report: Breakfast Cereals in Canada
In 2013, the breakfast cereals category grew 2% in current value terms, while the volume remained flat. The key factors affecting the category in Canada remains a high level of market saturation, with nearly universal household penetration. Purchases are mostly replacement purchases, with little room to expand the existing customer base. While manufacturers of breakfast cereals have been attempting to expand consumption occasions by positioning cereals as a healthy snack between meals and in...
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