Now Available: Baby Food in Nigeria
At 18% in current value terms, growth in baby food is expected to be strong in 2013 and one of the strongest growing categories in packaged foods overall. Although the birth rate is dropping, the Nigerian population is still growing rapidly. Demand for baby food is also supported by an increase in female employment in the formal sector of the economy. Growing demand for female employees in retail, telecommunications, and banking means mothers are not able to take maternity leave...
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