"Tea in Colombia" Is Now Available at Fast Market Research
During 2013, tea grew by 5% in volume and 13% in current value terms, boosted by consumer perceptions and its increasing visibility. Colombia is not a country with a tea tradition, so tea is used mainly as a relaxing product more than a coffee substitute - although, in some contexts, such as in foodservice, it is actually a coffee substitute - and additionally has the advantage that it is natural. Consumer perception is changing in a sense that tea is...
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