New Market Report Now Available: Yoghurt and Sour Milk Products in Uruguay
The two leaders of yoghurt sales, domestic Conaprole and Fort-Masis from the international Danone Groupe keep fighting, if not for the supremacy in overall yoghurt value sales (as that is dominated by Conaprole) then at least head to head in the functional drinking yoghurt categories. They keep setting the trends in these categories with new products and flavours supporting their products with intense advertising.
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