Market Report, "Sugar Confectionery in Turkey", Published
Sugar confectionery is set to register a slight decline in retail value terms in 2013 as a result of the changing preferences of children and their increasing demand for chocolate confectionery, which is gradually replacing sugar confectionery in Turkey. Sugar confectionery is child-driven and the bulk of sales are made during religious festivals. Industry estimates suggest that 53% of hard boiled sweet sales are made during the Ramadan festival alone. Manufacturers advertise their products...
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