Russia Food & Drink Report Q2 2014 - New Study Released
The weakening rouble is of concern to food and drink and wider consumer-facing companies given that this will make importing raw materials into Russia more expensive, and will also weaken the purchasing power of the consumer base. This is the core risk in our opinion. For a company like Carlsberg, which has faced numerous issues in Russia on the back of much higher beer taxes and stricter regulation of the off-trade retail sector, this would pose yet another challenge.
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