New Market Study, "Direct Selling in Ireland", Has Been Published
During April 2013, Avon Cosmetics Ireland Ltd announced that it was to cease operations in the country with immediate effect as part of a global company-wide cost cutting initiative, with its Irish sales representatives, managers and clients equally surprised by the completely unexpected turn of events. The decision had a significant overall impact on value sales in beauty and personal care products as well as on direct selling as Avon recorded value sales of EUR11 million in Ireland in 2012.
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