Report Published: "Herbal/Traditional Products in Latvia"
Rising disposable income levels led to improved consumer confidence in 2013, which resulted in changing consumption habits. As consumers became less financially constrained, they renewed interest in leading more healthy lifestyles and related products, including herbal/traditional remedies. In contrast to the crisis years, herbal/traditional products were increasingly bought as a preventive measure rather than after contracting an ailment in 2013.
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