"Laundry Care in Mexico" Published
During 2013 liquid tablet detergents started to be sold in Mexico, thanks to the introduction of Ariel Power Pods (Procter & Gamble). The product received strong marketing support, including television advertisements featuring a group of grandmothers explaining to younger generations that even though they washed clothing in a traditional way, the new way to do it is by using Ariel Power Pods. Given that the product is more expensive than powder and liquid detergents, it likely to continue to...
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