New Market Research Report: Gum in Kenya
Gum is acquiring a new image shifting from a recreational product to more of a functional product used to freshen the breath, especially among middle-income and high-income consumer groups. This is one of the principal contributing factors to the growth being recorded in gum in Kenya, a trend which is likely to continue develop during the forecast period and beyond, in what is becoming an increasingly image-conscious society. The predicted current value growth rate for 2013 is 7%.
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