New Market Study, "Barilla Holding Spa in Packaged Food (World)", Has Been Published
Barilla has ambitious growth plans, with aims to double its revenues (net of the German Lieken bakery business, which was divested in 2013) by 2020. The company aims to achieve this goal through a focus on its core pasta, sauces as well as ready meals categories, with a particular focus on emerging markets, and above all Brazil which Barilla has singled out as a top priority market in its international expansion efforts.
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