RTD Coffee in Poland - New Report Available
RTD coffee is a small category compared to other soft drinks. It is characterised by a limited consumer group and underlines strong competition from the side of other non-alcoholic drinks as well as drinking yoghurt with a coffee flavour. There is rising interest in flavoured RTD coffee variants, such as vanilla, macchiato or espresso. The trend towards convenience also positively drives the category as RTD coffee is the most often purchased by drivers or for on-the-go consumption.
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