New Market Report: Bottled Water in Mexico
Fierce competition in 2013 is affecting companies' bottled water margins. Mexican consumers have shown low loyalty to specific still bottled water brands when price promotions are attractive. Companies know that and during 2013 price promotions intensified. However despite the volume benefit, companies are aware of the harm that this represents to brand value sales as consumers are now accustomed to looking for price promotions in still bottled water are when they make a purchase decision. But...
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