Market Report, "Cough, Cold and Allergy (Hay Fever) Remedies in Greece", Published
Seasonality remains the key factor determining the performance of cough, cold and allergy (hay fever) remedies in Greece. The category remains highly dependent on the prevailing weather conditions and the incidence of illness. In this respect, the mild winter in Greece during 2013 meant that it was a bad year for cough, cold and allergy (hay fever) remedies.
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