New Market Research Report: Sports and Energy Drinks in Azerbaijan
During 2013, the category witnessed strong price-competition. Cahan Tea MMC participated in this competition intensively, offering its Red Bull brand to chained supermarkets at lower unit prices. As consumers look for cheaper products, the switching to and trying of various brands is higher than before when consumers stuck to their preferred products. On the other hand, growth also stems from rising urbanisation and the large population of young people in Azerbaijan.
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