RTD Coffee in Slovenia: New Research Report Available at Fast Market Research
RTD coffee remained by far the smallest of the main soft drinks categories in Slovenia in volume and current value sales terms in 2013. It was also one of the categories worst affected by the economic crisis in terms of how poorly its performance compared with 2012 and the review period as a whole. This was mainly because RTD coffee products are relatively expensive compared to substitutes such as hot coffee and energy drinks. Moreover, the fact that RTD coffee...
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