New Market Report Now Available: Breakfast Cereals in Georgia
The breakfast cereals category saw 3% volume growth in 2013, which represented an improvement on the review period CAGR of 1%. 2013 was also distinguished by growing consumption of products in this category, as they are associated with health. This was underpinned by a slight fall in prices, which made breakfast cereals more affordable to the majority of consumers and contributed to volume growth in 2013.
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