Home Care in Greece: New Research Report Available at Fast Market Research
With the country falling deeper into recession and disposable incomes squeezed further in 2013, and in the context of tax hikes and rising living costs, it comes as no surprise that spending on home care products fell. Consumers seemed to want to trade down wherever possible, or even reduce the frequency of purchasing non-commodity products. Manufacturers increased discounting activities, hoping that this would help to stimulate consumer interest. Nevertheless, 2013 in general was a better year...
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