Recently Released Market Study: Weight Management in Greece
The downfall of weight management in Greece continued during 2013. For the second consecutive year. double-digit declines were recorded in weight loss supplements after many years of strong positive growth as the category joined meal replacement slimming, a category which has been in strong decline since 2009. The reasons for these declines are associated mainly with a lack of innovation and excessive growth earlier in the review period, which created a bubble in demand, a bubble which bust...
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